Price Management: Strategy, Analysis, Decision, Implementation - Hardcover
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Price Management: Strategy, Analysis, Decision, Implementation
In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.
Going beyond the traditional constraints of "price theory" and "price policy," the...
Hermann Simon is the founder and honorary chairman of Simon-Kucher & Partners, the world's leading price consultancy. Ranked on the Thinkers50 list of the most influential international management thinkers, he is considered the world's leading authority on pricing.
Simon has published over 35 books in 27 languages, including the worldwide bestsellers Hidden Champions, Confessions of the...
Edition
2019 Edition
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