PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment - Paperback
by Mark Weiner
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Availability:In StockContributor:Mark Weiner, Tina McCorkindale (Foreword by)Publish date:2021-04-27Pages:232
Language:EnglishPublisher:Kogan PageISBN-13:9781398600409ISBN-10:1398600407UPC:9781398600409Book Category:Business & EconomicsBook Subcategory:Public Relations, MarketingSize:9.21 x 6.14 x 0.64 inchesWeight:0.7297Product ID:SC5CG5K8WR
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.
Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these...Language:EnglishPublisher:Kogan PageISBN-13:9781398600409ISBN-10:1398600407UPC:9781398600409Book Category:Business & EconomicsBook Subcategory:Public Relations, MarketingSize:9.21 x 6.14 x 0.64 inchesWeight:0.7297Product ID:SC5CG5K8WR
Mark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur...
Publisher: Kogan Page
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