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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - Paperback

by Howard Schultz
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Availability:In StockContributor:Howard SchultzAudience:Young AdultPublish date:1999-01-13Pages:368
Language:EnglishPublisher:Hachette BooksISBN-13:9780786883561ISBN-10:786883561UPC:9780786883561Book Category:Biography & Autobiography, Business & EconomicsBook Subcategory:Business, Corporate & Business History, IndustriesBook Topic:Hospitality, Travel & TourismSize:9.10 x 5.90 x 1.00 inchesWeight:1.0009Product ID:SCBTS6G3FW
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Language:EnglishPublisher:Hachette BooksISBN-13:9780786883561ISBN-10:786883561UPC:9780786883561Book Category:Biography & Autobiography, Business & EconomicsBook Subcategory:Business, Corporate & Business History, IndustriesBook Topic:Hospitality, Travel & TourismSize:9.10 x 5.90 x 1.00 inchesWeight:1.0009Product ID:SCBTS6G3FW
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Publisher: Hachette Books

Contributor(s)

Howard Schultz

Author

Howard Schultz

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