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Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition - Hardcover

by Al Ries, Jack Trout
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Availability:Out of StockContributor:Al Ries, Jack TroutPublish date:2001-01-18Pages:272
Languages:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071359160ISBN-10:71359168UPC:9780071359160Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, TrainingSize:8.26 x 7.58 x 0.93 inchesWeight:1.3Product ID:SC9QBBYBHN
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Languages:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071359160ISBN-10:71359168UPC:9780071359160Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, TrainingSize:8.26 x 7.58 x 0.93 inchesWeight:1.3Product ID:SC9QBBYBHN

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.


Publisher: McGraw-Hill Companies

Edition

20th Anniversary Edition

Contributor(s)

Al Ries, Jack Trout

Authors

Al Ries, Jack Trout

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