Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You - Hardcover
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Availability:In StockContributor:Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul ChoudaryPublish date:2016-03-28Pages:352
Language:EnglishPublisher:W. W. Norton & CompanyISBN-13:9780393249132ISBN-10:393249131UPC:9780393249132Book Category:Business & EconomicsBook Subcategory:E-Commerce, New Business Enterprises, EntrepreneurshipBook Topic:General (see also ComputersSize:9.30 x 6.40 x 1.30 inchesWeight:1.2015Product ID:SCW4XRQXN5
Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first...
Language:EnglishPublisher:W. W. Norton & CompanyISBN-13:9780393249132ISBN-10:393249131UPC:9780393249132Book Category:Business & EconomicsBook Subcategory:E-Commerce, New Business Enterprises, EntrepreneurshipBook Topic:General (see also ComputersSize:9.30 x 6.40 x 1.30 inchesWeight:1.2015Product ID:SCW4XRQXN5
Parker, Geoffrey G.: - Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks....
Publisher: W. W. Norton & Company
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