Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5 - Hardcover
by Joe Dobrow
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Availability:In StockContributor:Joe DobrowSeries:William F. Cody the History and Culture of the American West #5Publish date:2018-06-14Pages:408
Language:EnglishPublisher:University of Oklahoma PressISBN-13:9780806160108ISBN-10:806160101UPC:9780806160108Book Category:History, Business & EconomicsBook Subcategory:United States, Corporate & Business History, MarketingBook Topic:19th CenturySize:9.30 x 6.20 x 1.30 inchesWeight:1.6006Product ID:SCH5J4GHEH
Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic...
Language:EnglishPublisher:University of Oklahoma PressISBN-13:9780806160108ISBN-10:806160101UPC:9780806160108Book Category:History, Business & EconomicsBook Subcategory:United States, Corporate & Business History, MarketingBook Topic:19th CenturySize:9.30 x 6.20 x 1.30 inchesWeight:1.6006Product ID:SCH5J4GHEH
Dobrow, Joe: - Joe Dobrow, a communications professional for thirty years, is the author of Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.
Publisher: University of Oklahoma Press
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