Persuasive Technology: Using Computers to Change What We Think and Do - Paperback
by B. J. Fogg
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Availability:In StockContributor:B. J. FoggSeries:Interactive TechnologiesPublish date:2002-12-16Pages:312
Language:EnglishPublisher:Morgan Kaufmann PublishersISBN-13:9781558606432ISBN-10:1558606432UPC:9781558606432Book Category:ComputersBook Subcategory:Computer Science, User Interfaces, Artificial IntelligenceSize:9.20 x 7.50 x 0.70 inchesWeight:1.2015Product ID:SC8AEKMJ3C
Persuasive Technology: Using Computers to Change What We Think and Do
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and...
Language:EnglishPublisher:Morgan Kaufmann PublishersISBN-13:9781558606432ISBN-10:1558606432UPC:9781558606432Book Category:ComputersBook Subcategory:Computer Science, User Interfaces, Artificial IntelligenceSize:9.20 x 7.50 x 0.70 inchesWeight:1.2015Product ID:SC8AEKMJ3C
Fogg, B. J.: - B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford's Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.
Publisher: Morgan Kaufmann Publishers
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