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Persuasion: Theory and Research

Persuasion: Theory and Research - Paperback

by Daniel J. O'Keefe
$258.99
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Availability:In StockContributor:Daniel J. O'KeefePublish date:2015-03-05Pages:408
Languages:EnglishPublisher:Sage Publications Inc.ISBN-13:9781452276670ISBN-10:1452276676UPC:9781452276670Book Category:Self-Help, Social Science, Language Arts & DisciplinesBook Subcategory:Motivational & Inspirational, Communication StudiesSize:9.08 x 7.74 x 0.56 inchesWeight:1.42Product ID:SC3YJ12JS1
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced.
Languages:EnglishPublisher:Sage Publications Inc.ISBN-13:9781452276670ISBN-10:1452276676UPC:9781452276670Book Category:Self-Help, Social Science, Language Arts & DisciplinesBook Subcategory:Motivational & Inspirational, Communication StudiesSize:9.08 x 7.74 x 0.56 inchesWeight:1.42Product ID:SC3YJ12JS1

Daniel J. O'Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association's Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association's Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation's Distinguished Research Award, the American Forensic Association's Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.


Publisher: Sage Publications Inc.

Edition

3rd Edition

Contributor(s)

Daniel J. O'Keefe

Author

Daniel J. O'Keefe

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