Outcomes Over Output: Why customer behavior is the key metric for business success - Paperback
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Language:EnglishPublisher:Independently PublishedISBN-13:9781091173262ISBN-10:1091173265UPC:9781091173262Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:8.00 x 5.25 x 0.18 inchesWeight:0.2205Product ID:SC960K2RSB
Outcomes Over Output: Why customer behavior is the key metric for business success
In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service- and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features-but features...
Language:EnglishPublisher:Independently PublishedISBN-13:9781091173262ISBN-10:1091173265UPC:9781091173262Book Category:Business & EconomicsBook Subcategory:Consumer BehaviorSize:8.00 x 5.25 x 0.18 inchesWeight:0.2205Product ID:SC960K2RSB
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