OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce - Paperback
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Availability:In StockContributor:Lawrence Harte, Chris Wagner (Editor), Eve Glover (Editor)Publish date:2020-12-15Pages:144
Language:EnglishPublisher:DiscovernetISBN-13:9781932813944ISBN-10:1932813942UPC:9781932813944Book Category:Technology & Engineering, Business & EconomicsBook Subcategory:Television & Video, IndustriesBook Topic:EntertainmentSize:9.25 x 7.50 x 0.31 inchesWeight:0.571Product ID:SCBA3DXEH7
OTT Business Opportunities: Streaming TV, Advertising, TV Apps, Social TV, and tCommerce
This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV...
Language:EnglishPublisher:DiscovernetISBN-13:9781932813944ISBN-10:1932813942UPC:9781932813944Book Category:Technology & Engineering, Business & EconomicsBook Subcategory:Television & Video, IndustriesBook Topic:EntertainmentSize:9.25 x 7.50 x 0.31 inchesWeight:0.571Product ID:SCBA3DXEH7
Harte, Lawrence: - Lawrence Harte is the publisher and editor in chief of OTT Business Magazine, author of more than 119 communication TV tech, business, & media books. Mr. Harte is the CTO of Ski TV responsible for implementing advanced media, TV apps, & tCommerce services. He is also the CMO of VegiPlus.tv managing show promotion and fan engagement campaigns. He has worked as a...
Publisher: Discovernet
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