Optimal Bundling: Marketing Strategies for Improving Economic Performance - Hardcover
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Availability:In StockContributor:Ralph Fuerderer, Andreas Herrmann, Georg WuebkerPublish date:1/21/1999Pages:299
Languages:EnglishPublisher:SpringerISBN-13:9783540652472ISBN-10:3540652477UPC:9783540652472Book Category:Business & EconomicsBook Subcategory:Marketing, Production & Operations ManagementSize:9.30 x 6.50 x 0.90 inchesWeight:0.59Product ID:SC0SS6SBWJ
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales.
Languages:EnglishPublisher:SpringerISBN-13:9783540652472ISBN-10:3540652477UPC:9783540652472Book Category:Business & EconomicsBook Subcategory:Marketing, Production & Operations ManagementSize:9.30 x 6.50 x 0.90 inchesWeight:0.59Product ID:SC0SS6SBWJ
Publisher: Springer
Edition
1999 Edition
Contributor(s)
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