One Up: Creativity, Competition, and the Global Business of Video Games - Hardcover
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Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231197526ISBN-10:231197527UPC:9780231197526Book Category:Business & Economics, Games & ActivitiesBook Subcategory:Strategic Planning, Organizational Development, Video & MobileSize:9.10 x 6.20 x 1.10 inchesWeight:1.2015Product ID:SCME5D7QZZ
One Up: Creativity, Competition, and the Global Business of Video Games
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok?mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live...
Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231197526ISBN-10:231197527UPC:9780231197526Book Category:Business & Economics, Games & ActivitiesBook Subcategory:Strategic Planning, Organizational Development, Video & MobileSize:9.10 x 6.20 x 1.10 inchesWeight:1.2015Product ID:SCME5D7QZZ
Joost van Dreunen is an investor and strategic advisor to start-ups and financial funds active in video games. Previously, he was cofounder and CEO of SuperData Research, a games market research firm acquired by Nielsen in 2018, and he teaches at New York University's Stern School of Business.
Publisher: Columbia Business School Publishing
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