Omnichannel Retail: How to Build Winning Stores in a Digital World - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398612723ISBN-10:1398612723UPC:9781398612723Book Category:Business & EconomicsBook Subcategory:Industries, Sales & SellingBook Topic:RetailingSize:9.21 x 6.14 x 0.70 inchesWeight:0.8003Product ID:SCSDP7S57X
Omnichannel Retail: How to Build Winning Stores in a Digital World
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.
To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and...Language:EnglishPublisher:Kogan PageISBN-13:9781398612723ISBN-10:1398612723UPC:9781398612723Book Category:Business & EconomicsBook Subcategory:Industries, Sales & SellingBook Topic:RetailingSize:9.21 x 6.14 x 0.70 inchesWeight:0.8003Product ID:SCSDP7S57X
Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.
Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She...Publisher: Kogan Page
Edition
2nd Edition
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