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Ogilvy on Advertising

Ogilvy on Advertising - Paperback

by David Ogilvy
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Availability:In StockContributor:David OgilvyPublish date:1985-03-12Pages:224
Language:EnglishPublisher:VintageISBN-13:9780394729039ISBN-10:039472903XUPC:9780394729039Book Category:Business & Economics, Social ScienceBook Subcategory:Advertising & Promotion, Media StudiesSize:9.70 x 7.40 x 0.58 inchesWeight:1.3404Product ID:SCVCQABKTE
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.
Language:EnglishPublisher:VintageISBN-13:9780394729039ISBN-10:039472903XUPC:9780394729039Book Category:Business & Economics, Social ScienceBook Subcategory:Advertising & Promotion, Media StudiesSize:9.70 x 7.40 x 0.58 inchesWeight:1.3404Product ID:SCVCQABKTE
David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
Publisher: Vintage

Contributor(s)

David Ogilvy

Author

David Ogilvy

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