Objects of Desire: Consumer Behaviour in Shopping Centre Choices - Hardcover
by C. Dennis
$54.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 54 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403901705ISBN-10:1403901708UPC:9781403901705Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Industries, Disease & Health IssuesBook Topic:ResearchSize:8.82 x 6.26 x 0.81 inchesWeight:0.477Product ID:SCEQ3HQ95C
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403901705ISBN-10:1403901708UPC:9781403901705Book Category:Business & Economics, Social ScienceBook Subcategory:Marketing, Industries, Disease & Health IssuesBook Topic:ResearchSize:8.82 x 6.26 x 0.81 inchesWeight:0.477Product ID:SCEQ3HQ95C
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
Publisher: Palgrave MacMillan
Edition
2005 Edition
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.