Notes to the Restless: 500 Reminders for Founders, Builders, and the People Who Start Things - Paperback

McPherson, Kristine A.: - "Kristine McPherson has spent 15+ years convincing the world to fall in love with brands - from HBO Max and Universal Pictures to JetBlue, Enterprise, Burlington Stores, and more - and will tell you every step was a lesson learned and an experience gained. A veteran of the agency, brand, and publisher worlds, she's basically seen every angle of the advertising table and has been lucky enough to hold a seat at a few. She's also had more pivots, stops, and "what am I even doing?" moments along the journey than she can count and yes - with the many changes in the industry, she's wanted to stop. More than once. She didn't. She pivoted what was difficult into was became a motivation.These days, Kristine channels that hard-won grit into brand strategy and writing, helping others build audiences that actually stick. Brooklyn born and now she lives in Los Angeles, where the sun is almost always shining and the pivots are always pending. Find out more: www.kristinemcpherson.com"