
Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won - Hardcover
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Language:EnglishPublisher:Shadow Group PublishingISBN-13:9798993426211UPC:9798993426211Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Consumer Behavior, MarketingSize:8.50 x 5.50 x 0.50 inchesWeight:0.7915Product ID:SCPXRHS9F0
Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
Some Brands Capture Our Attention. The Great Ones Win Our Hearts.
In Notes from the Brand Stand, Warren Kornblum draws on decades of experience-ranging from founding his own agency to guiding iconic global brands and advising billion-dollar companies as well as ambitious startups. His core truth is clear: the strongest brands don't just capture market share-they earn Share of Heart.
Through...
Language:EnglishPublisher:Shadow Group PublishingISBN-13:9798993426211UPC:9798993426211Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Consumer Behavior, MarketingSize:8.50 x 5.50 x 0.50 inchesWeight:0.7915Product ID:SCPXRHS9F0
Kornblum, Warren: - Warren Kornblum has built and led brands across various industries worldwide. Equally comfortable with legacy companies and ambitious startups, whether in traditional retail or digital platforms, he combines global leadership experience with hands-on advisory work. His mission has always been the same: to help brands earn not just attention but a place in people's hearts.
Publisher: Shadow Group Publishing
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