Nike: Better Is Temporary - Hardcover
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Nike: Better Is Temporary
At Nike, the desire to be the best is a journey, not a destination - better is always temporary.
Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula,...
Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.
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