Availability:In StockContributor:Tracy CarbashoSeries:Corporations That Changed the WorldPublish date:2010-08-19Pages:152
Language:EnglishPublisher:GreenwoodISBN-13:9781598843422ISBN-10:1598843427UPC:9781598843422Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, InfrastructureSize:9.30 x 6.10 x 0.70 inchesWeight:0.8311Product ID:SCHM7VEX92
Nike
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete...Series: Corporations That Changed the World
Language:EnglishPublisher:GreenwoodISBN-13:9781598843422ISBN-10:1598843427UPC:9781598843422Book Category:Business & Economics, Biography & AutobiographyBook Subcategory:Corporate & Business History, Business, InfrastructureSize:9.30 x 6.10 x 0.70 inchesWeight:0.8311Product ID:SCHM7VEX92
Tracy Carbasho is an award-winning journalist who has published articles in newspapers and magazines throughout the United States and the United Kingdom.
Publisher: Greenwood
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