New Product Development in the Global Economy - Hardcover

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has made academic presentations around the world

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.