New Insights into Prognostic Data Analytics in Corporate Communication - Paperback
$19.99
$26.99
-26%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Business Expert PressISBN-13:9781947441101ISBN-10:1947441108UPC:9781947441101Book Category:Business & EconomicsBook Subcategory:Business Communication, Globalization, Corporate GovernanceSize:9.00 x 6.00 x 0.40 inchesWeight:0.56Product ID:SCAJRAC3SZ
New Insights into Prognostic Data Analytics in Corporate Communication
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.
The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special...
Language:EnglishPublisher:Business Expert PressISBN-13:9781947441101ISBN-10:1947441108UPC:9781947441101Book Category:Business & EconomicsBook Subcategory:Business Communication, Globalization, Corporate GovernanceSize:9.00 x 6.00 x 0.40 inchesWeight:0.56Product ID:SCAJRAC3SZ
Pragyan Rath is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The "I" and the "Eye" The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing,...
Publisher: Business Expert Press
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.