Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9780749478889ISBN-10:749478888UPC:9780749478889Book Category:Business & Economics, ComputersBook Subcategory:Advertising & Promotion, Internet, MarketingBook Topic:Web Design, ResearchSize:9.21 x 6.14 x 0.55 inchesWeight:0.8201Product ID:SC9V26BYGR
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
COMMENDED: Business Book Awards 2018 - Thought Leader Category
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro...Language:EnglishPublisher:Kogan PageISBN-13:9780749478889ISBN-10:749478888UPC:9780749478889Book Category:Business & Economics, ComputersBook Subcategory:Advertising & Promotion, Internet, MarketingBook Topic:Web Design, ResearchSize:9.21 x 6.14 x 0.55 inchesWeight:0.8201Product ID:SC9V26BYGR
Darren Bridger is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently...
Publisher: Kogan Page
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