Narrative and Numbers: The Value of Stories in Business - Hardcover
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Availability:In StockContributor:Aswath DamodaranSeries:Columbia Business School PublishingPublish date:2017-01-10Pages:296
Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231180481ISBN-10:231180489UPC:9780231180481Book Category:Business & EconomicsBook Subcategory:Corporate Finance, Finance, Public RelationsBook Topic:ValuationSize:9.10 x 6.40 x 1.20 inchesWeight:1.2522Product ID:SC17M8NXEX
Narrative and Numbers: The Value of Stories in Business
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who...
Series: Columbia Business School Publishing
Language:EnglishPublisher:Columbia Business School PublishingISBN-13:9780231180481ISBN-10:231180489UPC:9780231180481Book Category:Business & EconomicsBook Subcategory:Corporate Finance, Finance, Public RelationsBook Topic:ValuationSize:9.10 x 6.40 x 1.20 inchesWeight:1.2522Product ID:SC17M8NXEX
Aswath Damodaran is the Kerschner Family Chair in Finance Education and professor of finance at New York University's Stern School of Business. He is the author of Applied Corporate Finance, Fourth Edition (2014), Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, Third Edition (2012), The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit...
Publisher: Columbia Business School Publishing
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