Naked Consumer: How Our Private Lives Become Public Commodities - Paperback
by Erik Larson
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Languages:EnglishPublisher:Penguin Adult Hc/TrISBN-13:9780140233032ISBN-10:140233032UPC:9780140233032Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, Business EthicsBook Topic:ResearchSize:7.70 x 5.10 x 0.70 inchesWeight:0.5Product ID:SC1WT0P4N7
After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.
Languages:EnglishPublisher:Penguin Adult Hc/TrISBN-13:9780140233032ISBN-10:140233032UPC:9780140233032Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, Business EthicsBook Topic:ResearchSize:7.70 x 5.10 x 0.70 inchesWeight:0.5Product ID:SC1WT0P4N7
Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
Publisher: Penguin Adult Hc/Tr
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