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My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising - Paperback

by Claude Hopkins
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My Life in Advertising and Scientific Advertising

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Availability:In StockContributor:Claude HopkinsSeries:Advertising Age Classics LibraryPublish date:1966-02-01Pages:336
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780844231013ISBN-10:844231010UPC:9780844231013Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.01 x 5.91 x 1.00 inchesWeight:1.1001Product ID:SCP907MSSM
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780844231013ISBN-10:844231010UPC:9780844231013Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:9.01 x 5.91 x 1.00 inchesWeight:1.1001Product ID:SCP907MSSM
Hopkins, Claude: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Publisher: McGraw-Hill Companies

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Claude Hopkins

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Claude Hopkins

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