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More Than Talent: 7 Steps To Attain The Brand, Acquire The Gigs, and Amass Lifetime Fans

More Than Talent: 7 Steps To Attain The Brand, Acquire The Gigs, and Amass Lifetime Fans - Paperback

by Kenny Feinstein, Jessica Babin
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Availability:In StockContributor:Kenny Feinstein, Jessica Babin, Nick HexumPublish date:7/1/2026Pages:170
Languages:EnglishPublisher:Work Smarter MarketingISBN-13:9798234105028UPC:9798234105028Book Category:Business & Economics, Self-HelpBook Subcategory:Entrepreneurship, Marketing, Personal GrowthBook Topic:SuccessSize:9.00 x 6.00 x 0.39 inchesWeight:0.236Product ID:SC8E57AAST

Talent alone won't build your music career-but a proven system will. In *More Than Talent*, veteran touring musician and marketing expert Kenny Feinstein delivers a raw, no-nonsense blueprint for turning your passion into a sustainable livelihood. Forget waiting for a "big break." Through seven actionable steps-from dominating social media and busking on freeway off-ramps to running "More Fans Now" ad campaigns and owning your email list-Feinstein reveals the exact strategies that took him from a broke punk kid in a garage to playing the Vans Warped Tour and Telluride Bluegrass Festival.

This isn't vague "follow your passion" advice. It's a results-driven roadmap backed by 20+ years of blood, broken strings, and hard-won lessons from the trenches. Feinstein has shared stages with legends, earned endorsements from Martin Guitars and Yamaha, and built a thriving career entirely on his own terms-without a record label. Now he's showing you exactly how to do the same.

Inside, you'll learn how to invest in yourself (even when you're broke), dominate social media with content that actually converts, use busking to test songs and build a fanbase, book smarter gigs that pay and build connections, run "More Fans Now" campaigns to force viral growth, and own your email list-the one asset no algorithm can take from you. You'll also discover the mindset shift that separates hobbyists from headliners, why failure is just feedback, and how to practice self-care so you can sustain a long-term career without burning out.

With a foreword by Nick Hexum of 311, this book is your bible for building a brand, booking paying gigs, and amassing lifetime fans. Whether you're a bedroom producer, a struggling indie artist, or a seasoned player hitting a wall, *More Than Talent* will teach you to work smarter, market harder, and finally make a living doing what you love-on your own terms. The music industry isn't about luck. It's about who wants it more. Stop waiting. Start building.

Languages:EnglishPublisher:Work Smarter MarketingISBN-13:9798234105028UPC:9798234105028Book Category:Business & Economics, Self-HelpBook Subcategory:Entrepreneurship, Marketing, Personal GrowthBook Topic:SuccessSize:9.00 x 6.00 x 0.39 inchesWeight:0.236Product ID:SC8E57AAST
Feinstein, Kenny: - Co-founder of Work Smarter Music Marketing, Kenny Feinstein has over 20 years of experience in the music industry as the frontman, manager, and booker of the independent bluegrass band Water Tower. He has also worked as a busker, a session musician, a touring support musician, a producer, a music teacher, a booker & organizer for festivals, an expert consultant, and life coach.In 2020 he took over marketing for Water Tower after spending thousands on agencies and coming to the conclusion that the marketing industry was stuck in the past and unequipped to help modern bands make it in today's online world. He was so successful that it changed the trajectory of the band and other bands started coming to him for help.In 2021 he recruited his best friend Jessica Babin to help him and together they founded Work Smarter Music Marketing.Kenny specializes in marketing consulting and working one-on-one with artists, bands, and festivals to develop strategies for building their brands and monetizing their businesses.Kenny has a degree in Jazz from the University of Oregon and is also a certified nutritionist.Babin, Jessica: - Co-founder Jessica Babin is a social media expert and online marketing specialist with a background in IT. She specializes in social media marketing and content creation.In 2021 she moved to Los Angeles and discovered a passion for music marketing after assisting Kenny with online marketing and PR for Water Tower. She quickly became Water Tower's social media manager, video editor, and touring content videographer, and started taking on clients as a freelance marketer, before co-founding Work Smarter with Kenny.She has worked with hundreds of clients including artists/bands, festivals, radio shows, music series, venues, and influencers to elevate, expand, and monetize their online presence. Her scope of work with clients ranges from social media management, video editing, email management and marketing, website design, website optimization, PR, online advertising, brand deal acquisition, and/or consulting to on-site social media content videography and content creation coaching.
Publisher: Work Smarter Marketing

Edition

2nd Edition

Contributor(s)

Kenny Feinstein, Jessica Babin, Nick Hexum

Authors

Kenny Feinstein, Jessica Babin

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