Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization - Hardcover
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Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization
A hands-on approach to preparing your company for AI-powered digital transformation
In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert framework to digital transformation that focuses on the competencies your employees will need to have--and develop--to enable your organization to...
Ari Lightman (Pittsburgh, PA; Carnegie Mellon University) is a Professor of Digital Media and Marketing at Carnegie Mellon University's Heinz College of Information Systems and Public Policy. An internationally recognized expert in digital transformation and technology disruption, Ari teaches classes on data analytics and digitization, including Measuring Social, an experiential-learning class...
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