Momo Italy: 50 Years: 1964 - 2014 - Hardcover

WITH A FOREWORD BY JOHN SURTEESMan, racing driver, entrepreneur. Three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, a company of Italian excellence in the production of steering wheels, racing suits and car components from 1964 to today. The historic marque decided to celebrate this important anniversary with a book that covers the salient stages of its development and consolidation, as well as Morettis long and prestigious motor racing career. The companys association with Ferrari dates back to the 60s, when the Prancing Horse adopted Momo steering wheels for Formula 1; the prolific IMSA experience, first with the Porsche 935 and then the Ferrari 333 SP, to its current involvement in the official Momo team. Then there was the far-reaching production of steering wheels and rims for production cars and the lively, colourful advertising campaigns that branded half a century of communications. Those are just some of the chapters that comprise this book, born of close collaboration with the company.