Mobile Support in Customer Loyalty Management: An Architectural Framework - Paperback
$54.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 54 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Availability:In StockContributor:Christian ZeidlerSeries:Mobile ComputingPublish date:7/15/2009Pages:239
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834914361ISBN-10:3834914363UPC:9783834914361Book Category:Business & EconomicsBook Subcategory:Marketing, Information Management, ManagementSize:8.27 x 5.83 x 0.55 inchesWeight:0.313Product ID:SCJ2ESJFRZ
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Languages:EnglishPublisher:Gabler VerlagISBN-13:9783834914361ISBN-10:3834914363UPC:9783834914361Book Category:Business & EconomicsBook Subcategory:Marketing, Information Management, ManagementSize:8.27 x 5.83 x 0.55 inchesWeight:0.313Product ID:SCJ2ESJFRZ
Dr. Christian Zeidler promovierte bei Prof. Dr. Otto Petrovic am Institut für Informationswissenschaft und Wirtschaftsinformatik der Karl-Franzens-Universität, Graz. Er ist als selbständiger Berater tätig und leitet Projekte in den Bereichen Produkt- und Innovationsmanagement sowie individueller Softwareentwicklung.
Publisher: Gabler Verlag
Edition
2009 Edition
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.