Mktg - Paperback
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Availability:In StockContributor:Charles Lamb, Joe Hair, Carl McDanielPublish date:2024-01-24Pages:496
Languages:EnglishPublisher:Cengage LearningISBN-13:9780357929216ISBN-10:357929217UPC:9780357929216Book Category:Business & EconomicsBook Subcategory:MarketingSize:10.50 x 8.30 x 0.70 inchesWeight:1.95Product ID:SCK78HZ0DR
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
Languages:EnglishPublisher:Cengage LearningISBN-13:9780357929216ISBN-10:357929217UPC:9780357929216Book Category:Business & EconomicsBook Subcategory:MarketingSize:10.50 x 8.30 x 0.70 inchesWeight:1.95Product ID:SCK78HZ0DR
Publisher: Cengage Learning
Edition
14th Edition
Contributor(s)
Authors
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