I.D.E.N.T.I.T.Y.

I. D. E. N. T. I. T. Y. is the debut studio album from NYC based electronic duo Minutes Unlimited. Meticulously crafted by producers Eliot Lipp & Michna, recording began during the east coast's infamous Bomb Cyclone. As the ice melted, regular visits to New York's museums and galleries informed them of their stylistic decisions in the studio, leaving the group with a focus on concept over appeal. Whole songs were reduced to their essence, sharpening the lyrics down to only one or two words. Rhythms were stripped apart, surgically redesigned, and carefully built back up by hand. Sampling and shaping their own instruments & voices has always been a natural way of instilling Minutes Identity into the fabric of a record. The sonic results reflect the duo's efficiency themed core, expressing their vision of purpose and innovation over mass lure.