Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior - Hardcover
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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.
There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.
As algorithms become increasingly adept at accessing the human...
Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School and codirector of the Center for Advanced Technology and Human Performance. As a computational social scientist with a background in psychology and computer science, Matz has uncovered the hidden relationships between our digital lives and our psychology, with the goal of helping individuals and...
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