Million Dollar Mailings - Hardcover
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Languages:EnglishPublisher:Taylor Trade PublishingISBN-13:9781566251624ISBN-10:1566251621UPC:9781566251624Book Category:Business & EconomicsBook Subcategory:Mail Order, MarketingBook Topic:DirectSize:11.28 x 8.82 x 1.55 inchesWeight:3.96Product ID:SCH5H6HZH5
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Languages:EnglishPublisher:Taylor Trade PublishingISBN-13:9781566251624ISBN-10:1566251621UPC:9781566251624Book Category:Business & EconomicsBook Subcategory:Mail Order, MarketingBook Topic:DirectSize:11.28 x 8.82 x 1.55 inchesWeight:3.96Product ID:SCH5H6HZH5
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