Media Theories and Approaches: A Global Perspective - Paperback
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Availability:In StockContributor:Mark Balnaves, Stephanie Hemelryk Donald, Brian ShoesmithPublish date:2008-11-24Pages:339
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230551626ISBN-10:230551629UPC:9780230551626Book Category:Social ScienceBook Subcategory:Media StudiesSize:9.50 x 7.40 x 0.80 inchesWeight:1.702Product ID:SC9FCA0YXK
Media Theories and Approaches: A Global Perspective
This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories...
Language:EnglishPublisher:Palgrave MacMillanISBN-13:9780230551626ISBN-10:230551629UPC:9780230551626Book Category:Social ScienceBook Subcategory:Media StudiesSize:9.50 x 7.40 x 0.80 inchesWeight:1.702Product ID:SC9FCA0YXK
MARK BALNAVES is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (co-edited with Tom O'Regan and Jason Sternberg), and Introduction to...
Publisher: Palgrave MacMillan
Edition
2008 Edition
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