McQuail's Media and Mass Communication Theory - Paperback
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"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."
Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
- An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
- Further discussion of the ethics of media and mass communication in all chapters.
- Inclusion of a diverse and global range of voices, histories and examples from across the field.
- More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
- New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important resource for all students of Media and Mass Communication in the 21st century.
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Deuze, Mark: -Mark Deuze is Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University's Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently "Making Media" (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and "Beyond Journalism" (December 2019; co-authored with Tamara Witschge, published by Polity Press).
Deuze's work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003).
Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.
Edition
7th Edition
Contributor(s)
Author
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"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained."
Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
- An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
- Further discussion of the ethics of media and mass communication in all chapters.
- Inclusion of a diverse and global range of voices, histories and examples from across the field.
- More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
- New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important resource for all students of Media and Mass Communication in the 21st century.
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
Deuze, Mark: -Mark Deuze is Professor of Media Studies at the University of Amsterdam's (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University's Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently "Making Media" (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and "Beyond Journalism" (December 2019; co-authored with Tamara Witschge, published by Polity Press).
Deuze's work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003).
Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.
Edition
7th Edition
Contributor(s)
Author