Mass Advertising as Social Forecast: A Method for Future Research - Hardcover
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Languages:EnglishPublisher:PraegerISBN-13:9780837185958ISBN-10:0837185955UPC:9780837185958Book Category:Business & Economics, EducationBook Subcategory:Advertising & PromotionSize:8.50 x 5.50 x 0.50 inchesWeight:0.363Product ID:SCBB56G5JG
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
Languages:EnglishPublisher:PraegerISBN-13:9780837185958ISBN-10:0837185955UPC:9780837185958Book Category:Business & Economics, EducationBook Subcategory:Advertising & PromotionSize:8.50 x 5.50 x 0.50 inchesWeight:0.363Product ID:SCBB56G5JG
les /f Robert /i Brent
Publisher: Praeger
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