Más storytelling, menos ¿y a mi qué? / More Storytelling, Less 'What's In It for Me?' - Paperback

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: " Y A MÍ QUÉ?". Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digas les importe y que mantenga su atención. Cuál es el secreto? Entender qué es ESO que responderá al " Y A MÍ QUÉ?" de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

Este libro te dará la confianza para estructurar y comunicar tus ideas y contenidos de forma clara, efectiva y memorable. Aprenderás cómo llevar tu storytelling al siguiente nivel, para que tus ideas impacten emocionalmente en quien más te importa.

ENGLISH DESCRIPTION

Communicating clearly and effectively is more crucial than ever

Has it ever happened that someone tells you something and the only thing that comes to your mind is: "SO WHAT?" Well, don't let that happen to your audience when you communicate your ideas or content. What you want is to connect on an emotional level--so that what you say matters to them and keeps their attention. What's the secret? Understanding what is THAT which will answer your audience's own "SO WHAT?" The principles behind this powerful question are the key not only to telling stories, but to captivating your audience with them.

This book will give you the confidence to structure and communicate your ideas and content in a clear, effective, and memorable way. You will learn how to take your storytelling to the next level so that your ideas make an emotional impact on the people who matter most to you.