Markets of One: The New Frontier in Business Competition - Hardcover
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Availability:Out of StockContributor:B. Joseph II Pine, James H. Gilmore, GilmoreSeries:Harvard Business Review (Hardcover)Publish date:2000-02-01Pages:240
Languages:EnglishPublisher:Harvard Business Review PressISBN-13:9781578512386ISBN-10:1578512387UPC:9781578512386Book Category:Business & EconomicsBook Subcategory:Customer Relations, Marketing, Production & Operations ManagementSize:9.44 x 6.42 x 0.89 inchesWeight:1.1707Product ID:SCTYSMG96K
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
Languages:EnglishPublisher:Harvard Business Review PressISBN-13:9781578512386ISBN-10:1578512387UPC:9781578512386Book Category:Business & EconomicsBook Subcategory:Customer Relations, Marketing, Production & Operations ManagementSize:9.44 x 6.42 x 0.89 inchesWeight:1.1707Product ID:SCTYSMG96K
Publisher: Harvard Business Review Press
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