Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey - Paperback
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Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey
Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right.
In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way...Cait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School, where she has taught at the undergraduate, MBA doctoral and executive levels. Her research focuses on consumer behavior considered both at individual and socially-embedded perspectives. In addition to being named a Wharton and Penn Fellow, Cait has been designated a...
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