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Marketing Warfare

Marketing Warfare - Paperback

by Al Ries, Jack Trout
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Availability:In StockContributor:Al Ries, Jack TroutPublish date:1997-11-22Pages:224
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070527263ISBN-10:70527261UPC:9780070527263Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:8.10 x 5.50 x 0.68 inchesWeight:0.5997Product ID:SCN19YZB0N

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780070527263ISBN-10:70527261UPC:9780070527263Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:8.10 x 5.50 x 0.68 inchesWeight:0.5997Product ID:SCN19YZB0N

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.


Publisher: McGraw-Hill Companies

Edition

Revised Edition

Contributor(s)

Al Ries, Jack Trout

Author

Al Ries, Jack Trout

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