Marketing to Seniors - Hardcover
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Languages:EnglishPublisher:1st Book LibraryISBN-13:9780759691162ISBN-10:0759691169UPC:9780759691162Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:9.00 x 6.00 x 0.75 inchesWeight:0.577Product ID:SC7TGX5QEX
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
Languages:EnglishPublisher:1st Book LibraryISBN-13:9780759691162ISBN-10:0759691169UPC:9780759691162Book Category:Business & EconomicsBook Subcategory:MarketingBook Topic:ResearchSize:9.00 x 6.00 x 0.75 inchesWeight:0.577Product ID:SC7TGX5QEX
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