Marketing, Morality and the Natural Environment - Hardcover
by Andrew Crane
$69.99
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Availability:In StockContributor:Andrew CraneSeries:Routledge Advances in Management and Business StudiesPublish date:10/26/2000Pages:224
Languages:EnglishPublisher:RoutledgeISBN-13:9780415213820ISBN-10:0415213827UPC:9780415213820Book Category:Business & Economics, MedicalBook Subcategory:Marketing, Business EthicsSize:9.50 x 6.32 x 0.69 inchesWeight:0.454Product ID:SCGJPZ7NJH
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Languages:EnglishPublisher:RoutledgeISBN-13:9780415213820ISBN-10:0415213827UPC:9780415213820Book Category:Business & Economics, MedicalBook Subcategory:Marketing, Business EthicsSize:9.50 x 6.32 x 0.69 inchesWeight:0.454Product ID:SCGJPZ7NJH
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