Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Hardcover
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Language:EnglishPublisher:WileyISBN-13:9780471268673ISBN-10:471268674UPC:9780471268673Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:9.18 x 6.29 x 0.87 inchesWeight:1.1001Product ID:SCMMVEVGXD
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j?hrigen Karriere hat er eine Reihe dicker W?lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen ?bersetzt wurden.
Mit "Marketing A to Z" hat Kotler ein handliches und leicht verst?ndliches Buch geschrieben, das pr?gnant und...
Mit "Marketing A to Z" hat Kotler ein handliches und leicht verst?ndliches Buch geschrieben, das pr?gnant und...
Language:EnglishPublisher:WileyISBN-13:9780471268673ISBN-10:471268674UPC:9780471268673Book Category:Business & EconomicsBook Subcategory:Marketing, Advertising & PromotionSize:9.18 x 6.29 x 0.87 inchesWeight:1.1001Product ID:SCMMVEVGXD
PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one of the premier marketing programs in the world. He is the author of twenty-five books and a consultant to nonprofit organizations and leading companies such as IBM, General Electric, Bank of...
Publisher: Wiley
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