Marketing in the Emerging Markets of Islamic Countries - Hardcover
by M. Marinov
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Availability:In StockContributor:M. MarinovTheme:Cultural Region/Arab WorldPublish date:11/28/2006Pages:207
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403991737ISBN-10:1403991731UPC:9781403991737Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:Research, MarketingSize:8.62 x 5.76 x 0.73 inchesWeight:0.4Product ID:SCS2VP1NEH
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781403991737ISBN-10:1403991731UPC:9781403991737Book Category:Business & EconomicsBook Subcategory:Marketing, InternationalBook Topic:Research, MarketingSize:8.62 x 5.76 x 0.73 inchesWeight:0.4Product ID:SCS2VP1NEH
KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.
Publisher: Palgrave MacMillan
Edition
2007 Edition
Contributor(s)
Author
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