Marketing for Entrepreneurs: Concepts and Applications for New Ventures - Paperback
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Language:EnglishPublisher:Sage Publications, IncISBN-13:9781483391342ISBN-10:1483391345UPC:9781483391342Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, MarketingSize:9.00 x 6.00 x 0.59 inchesWeight:0.8311Product ID:SCE3YJRSZ7
Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the...
Language:EnglishPublisher:Sage Publications, IncISBN-13:9781483391342ISBN-10:1483391345UPC:9781483391342Book Category:Business & EconomicsBook Subcategory:Entrepreneurship, MarketingSize:9.00 x 6.00 x 0.59 inchesWeight:0.8311Product ID:SCE3YJRSZ7
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship...
Publisher: Sage Publications, Inc
Edition
3rd Edition
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