Marketing for CEOs: Death or Glory in the Digital Age - Paperback
by Ben Legg
$21.99
$24.99
-12%Quantity
01
Pay over time for orders over $35.00 with
Availability:In StockContributor:Jon Cook (Contribution by), Ben LeggPublish date:4/11/2016Pages:148
Language:EnglishPublisher:Marketing for CeosISBN-13:9780692669297ISBN-10:692669299UPC:9780692669297Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.32 inchesWeight:0.4608Product ID:SCE962YCHQ
Marketing for CEOs: Death or Glory in the Digital Age
Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital...
Language:EnglishPublisher:Marketing for CeosISBN-13:9780692669297ISBN-10:692669299UPC:9780692669297Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.02 x 5.98 x 0.32 inchesWeight:0.4608Product ID:SCE962YCHQ
A former British Army captain with the Royal Engineers, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995 and was also stationed in Germany, Canada, Cyprus, Northern Ireland and Poland. After leaving military service he joined McKinsey & Co., then Coca-Cola, where he rose to lead more than 12,000 people in the company's India operation. He then...
Publisher: Marketing for Ceos
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.