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Marketing Design Using AI

Marketing Design Using AI - Paperback

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Availability:In StockContributor:Neal HettingerPublish date:2025-04-25Pages:202
Language:EnglishPublisher:Flint Group PublishersISBN-13:9798349313943UPC:9798349313943Book Category:Computers, Design, Business & EconomicsBook Subcategory:Graphic Arts, MarketingBook Topic:TypographySize:9.00 x 6.00 x 0.43 inchesWeight:0.6107Product ID:SC9MS40SR3

The introduction of artificial intelligence (AI) in marketing is a crucial aspect of the book, focusing on 80 AI-generated design examples with the generators and prompts. It provides an overview of the technology needed to leverage AI for creation, including the five content pillars of posts, content focus, and ingredients for memorable posts. Social media content tools are also discussed, including over 20 major AI generator tools.

Modern Design Using AI covers the fundamentals of marketing design, including the importance of type, typography, and the use of both sides of the brain in marketing design. It discusses the phases of AI marketing design, such as research, small business research tools, mood boards, budget setup, and understanding the audience before starting.

AI for internet marketing solutions includes starting a social media post ad campaign with AI tools and advertising requirements for social media. For simple print marketing promotions, AI should avoid overselling and focus on the components of design and engaging design guidelines.

Inspirational case studies are provided, such as asking a question in a post, emphasizing sales features, filling in the blank, and partnering with like-minded businesses. The book offers tips and tricks for using AI in social media scheduling, workflow establishment, and improving posts with AI content research tools.

The book also includes a list of AI tools, best practices, advantages, and drawbacks, as well as examples of videos that demonstrate the use of AI in various marketing strategies.

Language:EnglishPublisher:Flint Group PublishersISBN-13:9798349313943UPC:9798349313943Book Category:Computers, Design, Business & EconomicsBook Subcategory:Graphic Arts, MarketingBook Topic:TypographySize:9.00 x 6.00 x 0.43 inchesWeight:0.6107Product ID:SC9MS40SR3
Hettinger, Neal: - As a graphic artist, professor, and software developer, Neal Hettinger seized the opportunity to utilize graphic design artificial intelligence tools for his clients' marketing. He knows many small business owners and marketers who do not have the time or budget to hire firms to do all of their promotions. He believes good design benefits everyone, while bad design does not.As a professor and experienced graphic designer, he would like creatives to be able to design messages that are engaging and visually attractive. With AI available for free, marketers should be taking advantage of this technology.With an academic background that includes a Master of Arts degree in Mass Communications and a Bachelor of Arts degree in Graphic Arts with a minor in English, teaching was in his future. After working in the real world, his expertise grew at design firms and advertising agencies in Los Angeles, Nashville, Oklahoma City, and Birmingham. Neal was fortunate to have a varied client list that included Nissan Motors, Universal Studios, adidas, and Paramount Pictures.Publications such as The New York Times have quoted him, and Neal has written articles for various print magazines, online journals, and websites. His firm specializes in graphic design marketing, visual websites, UX software, and UI workflow platforms. Professor Hettinger received a tremendous honor by being presented with the Outstanding Professor Award from OCCC.This book is deliberately not too technical to cause frustration. It is written for creatives to pick an AI tool and start designing to save them time and money.
Publisher: Flint Group Publishers

Contributor(s)

Neal Hettinger

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