Marketing Communications - Paperback
by John Egan
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Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781529781212ISBN-10:1529781213UPC:9781529781212Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.69 x 7.44 x 0.88 inchesWeight:1.6909Product ID:SCNJ5BMGZR
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent's University, London.
Languages:EnglishPublisher:Sage Publications Ltd.ISBN-13:9781529781212ISBN-10:1529781213UPC:9781529781212Book Category:Business & EconomicsBook Subcategory:MarketingSize:9.69 x 7.44 x 0.88 inchesWeight:1.6909Product ID:SCNJ5BMGZR
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