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Marketing Channel Management

Marketing Channel Management - Paperback

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Availability:In StockContributor:Gary L. FrazierPublish date:12/4/2025Pages:330
Language:EnglishPublisher:Cambridge University PressISBN-13:9781009561822ISBN-10:1009561820UPC:9781009561822Book Category:Business & EconomicsBook Subcategory:MarketingSize:10.00 x 7.00 x 0.69 inchesWeight:1.2721Product ID:SC8X33SV3C
Language:EnglishPublisher:Cambridge University PressISBN-13:9781009561822ISBN-10:1009561820UPC:9781009561822Book Category:Business & EconomicsBook Subcategory:MarketingSize:10.00 x 7.00 x 0.69 inchesWeight:1.2721Product ID:SC8X33SV3C
Frazier, Gary L.: - Gary L. Frazier was Professor of Marketing at the Marshall School of Business, University of Southern California, from 1984 to 2025. He specialized in the organization and coordination of marketing channels, pathways of branded products and services from suppliers to end-customers, often through independent intermediaries. Outside of academia, he acted as an expert witness or consultant for various Fortune 100 firms, advising on cases which focussed on the intersection of marketing strategy and channel management. His proudest achievement was his role as editor for the Journal of Marketing, 2011 to 2014, after which he served on the editorial review board. He was also a member of the editorial board for the Journal of Marketing Research and published extensively in both journals.
Publisher: Cambridge University Press

Contributor(s)

Gary L. Frazier

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