Marketing Case Studies: Linking Theory to Practice - Hardcover
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Language:EnglishPublisher:Academica PressISBN-13:9781680537253ISBN-10:1680537253UPC:9781680537253Book Category:Business & Economics, Social Science, EducationBook Subcategory:MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:1.0318Product ID:SC3XW6QGED
Marketing Case Studies: Linking Theory to Practice
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each...
Language:EnglishPublisher:Academica PressISBN-13:9781680537253ISBN-10:1680537253UPC:9781680537253Book Category:Business & Economics, Social Science, EducationBook Subcategory:MarketingSize:9.00 x 6.00 x 0.56 inchesWeight:1.0318Product ID:SC3XW6QGED
Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.
Publisher: Academica Press
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